Hip! Hip! Hooray! We’re 3 today!

June 26, 2018By Elaine ParsonsCase Studies

It’s hard to believe that this time three years ago, Alice PR & Events was born. We’ve come a long way since then – eight staff, 15 interns, two offices, 100 clients, and 12 organisations we’ve helped with pro bono support. We’ve also had a lot of fun along the way! Starting out with Martina … Read More

Front Page News!

October 17, 2017By Emily BrennanCase Studies, News

In the PR industry, there’s nothing more rewarding than seeing a campaign or event you’ve been working on make the front pages of the national newspaper. So you can imagine our excitement last Saturday morning when we woke to see that our work wasn’t on just one front page, but two! (Think very excited children … Read More

Springboard+ 2017: A Case Study

September 29, 2017By John SmithCase Studies, News

This year, for the second year in a row, we worked on the PR and marketing campaign for the Springboard+ programme. Our work mainly took place over the summer months, in the build-up to the commencement of Springboard+ courses in September and October. Here we outline the work we undertook throughout the campaign, broken down … Read More

UniBrowse: A Case Study

September 29, 2017By John SmithCase Studies, News

In August 2017 we began working with UniBrowse on a short campaign to help raise brand awareness and announce their expansion into the Australian market. UniBrowse is an online search engine that makes it easier for school students to find college courses. It launched in Ireland in December 2016. We issued two press releases; one … Read More

Look Back: SideStage 2015

September 8, 2016By John SmithCase Studies, News

Our Managing Director, Martina, was delighted to take part in the SideStage conference for future event professionals in November 2015. SideStage was organised by our good friends over in Cuckoo Events, and took place in Draíocht in Blanchardstown. It was free to attend, and featured contributions from industry professionals, including event management company-owners, lecturers, freelancers, … Read More

Springboard+ 2016: A Campaign Case Study

August 31, 2016By John SmithCase Studies, Results

This Summer we worked alongside the Higher Education Authority (HEA) on the advertising and marketing campaign for the 2016 Springboard+ initiative. This campaign involved two phases. Phase one included advertising, marketing and event management for the Springboard+ information days, that took place in Dublin and Cork. Phase two included general advertising and marketing for the … Read More

What Makes a Good Photocall? A Case Study

July 7, 2016By John SmithCase Studies, News

In June, we were tasked with helping the Williams Syndrome Association of Ireland (WSAI) launch the 2016 European Youth Exchange, that was taking place in the University of Limerick. Together, we all decided it would be a good idea to hold a photocall to launch the event, that was taking place in Ireland for the … Read More