Springboard+ 2017: A Case Study

September 29, 2017By John SmithCase Studies, News

This year, for the second year in a row, we worked on the PR and marketing campaign for the Springboard+ programme. Our work mainly took place over the summer months, in the build-up to the commencement of Springboard+ courses in September and October. Here we outline the work we undertook throughout the campaign, broken down … Read More

UniBrowse: A Case Study

September 29, 2017By John SmithCase Studies, News

In August 2017 we began working with UniBrowse on a short campaign to help raise brand awareness and announce their expansion into the Australian market. UniBrowse is an online search engine that makes it easier for school students to find college courses. It launched in Ireland in December 2016. We issued two press releases; one … Read More

#TeamAlice have been glued to their screens this week!

August 4, 2017By John SmithNews

Niamh is back from her Portuguese holidays but Elaine has now left us 😢 – it’s a revolving door here at Alice! Martina has been getting up to some VERY interesting shenanigans (more on that below) while John has been taking it easy since returning from his Italian holiday. Eva is currently prepping for her … Read More

Look Back: SideStage 2015

September 8, 2016By John SmithCase Studies, News

Our Managing Director, Martina, was delighted to take part in the SideStage conference for future event professionals in November 2015. SideStage was organised by our good friends over in Cuckoo Events, and took place in Draíocht in Blanchardstown. It was free to attend, and featured contributions from industry professionals, including event management company-owners, lecturers, freelancers, … Read More

Springboard+ 2016: A Campaign Case Study

August 31, 2016By John SmithCase Studies, Results

This Summer we worked alongside the Higher Education Authority (HEA) on the advertising and marketing campaign for the 2016 Springboard+ initiative. This campaign involved two phases. Phase one included advertising, marketing and event management for the Springboard+ information days, that took place in Dublin and Cork. Phase two included general advertising and marketing for the … Read More

Spooktacular ScreamVention! 👻

July 7, 2016By John SmithNews

Earlier this year we got to work on one of the most fun events we’ve worked on so far – ScreamVention! 👻 ScreamVention is Ireland’s first ever horror convention. The convention showcases artists and products from the horror genre, shows spine-tingling movies and allows fans to meet some of their favourite horror movie stars. We launched the … Read More

We’ve got Pride here at Alice!

July 7, 2016By John SmithNews

Last month we were on hand to help the LGBT Helpline launch their mental health campaign, It’s Good to Talk, in partnership with leading telecommunications firm eir for Dublin Pride 2016! To coincide with Pride 2016, the LGBT Helpline and eir joined forces on the mental health campaign to promote the Helpline’s range of confidential support services … Read More

What Makes a Good Photocall? A Case Study

July 7, 2016By John SmithCase Studies, News

In June, we were tasked with helping the Williams Syndrome Association of Ireland (WSAI) launch the 2016 European Youth Exchange, that was taking place in the University of Limerick. Together, we all decided it would be a good idea to hold a photocall to launch the event, that was taking place in Ireland for the … Read More