Essential tech skills for media profesionals

July 26, 2017By Makenzie HuberNews

Writing skills don’t cut it anymore. It’s a digital market and that means media professionals should have digital skills. Learning the basic digital skills necessary to improve your company’s hold on the market can be explained by highlighting four areas media professionals should improve in: creating video, personal branding, coding, and understanding SEO. Videography Skills … Read More

Create engaging visuals with these top tools

July 18, 2017By Makenzie HuberNews

Graphics, photos, videos — visuals are a great way to grab someone’s attention. Here are just a few reasons why it’s better to have engaging visuals included in an article or blog post: The brain processes visual information 60,000 times faster than the time it takes to decode text, according to the SAGE Handbook of Political … Read More

Survey identifies challenges for communication industry

July 18, 2017By Makenzie HuberNews

It’s vital that we know what direction the communication industry is going. Knowing its trends, changes, and challenges determines success as communications professionals. The European Communication Monitor (ECM) Survey identifies trends and challenges in communication management and public relations, which makes it all the easier to know where an organisation, or you, stand in the industry. … Read More

How to produce engaging video

July 12, 2017By Makenzie HuberNews

Video is here to stay. I listed off the statistics in how video is changing the digital and social media world in how audiences consume information in another post. Simply put? It grabs people’s attention and it’s worth it to invest in such a medium. Popular media outlets across the United States are pivoting to … Read More

Understanding the anatomy of SEO

June 29, 2017By Makenzie HuberNews

Search Engine Optimization (SEO) is a marketing discipline focused on growing a website’s visibility in search engine results. By learning more about SEO, it’s easier to improve a website’s search rankings and help drive traffic. Just as important as it is to understand digital trends, it’s important that media professionals understand SEO and how to … Read More

Digital trends media professionals should know

June 22, 2017By Makenzie HuberNews

I’m not athletic, yet as a media professional I’m jumping, dodging, and sprinting to make sure I’m keeping up with the digital trends. Based on today’s market, I should be fit in no time. It’s imperative that media professionals are aware of digital trends and adjust to them. Here are just a few trends reshaping … Read More