Makenzie Huber has just finished her internship at Alice PR, as part of CAPA’s global internship programme. Here, she blogs about her experiences at Alice PR and her adventures in Dublin… Green has become my favourite colour. Before this summer, it was the clear blue of South Dakota summer skies, paired with the soft beige … Read More
Writing skills don’t cut it anymore. It’s a digital market and that means media professionals should have digital skills. Learning the basic digital skills necessary to improve your company’s hold on the market can be explained by highlighting four areas media professionals should improve in: creating video, personal branding, coding, and understanding SEO. Videography Skills … Read More
Graphics, photos, videos — visuals are a great way to grab someone’s attention. Here are just a few reasons why it’s better to have engaging visuals included in an article or blog post: The brain processes visual information 60,000 times faster than the time it takes to decode text, according to the SAGE Handbook of Political … Read More
It’s vital that we know what direction the communication industry is going. Knowing its trends, changes, and challenges determines success as communications professionals. The European Communication Monitor (ECM) Survey identifies trends and challenges in communication management and public relations, which makes it all the easier to know where an organisation, or you, stand in the industry. … Read More
Video is here to stay. I listed off the statistics in how video is changing the digital and social media world in how audiences consume information in another post. Simply put? It grabs people’s attention and it’s worth it to invest in such a medium. Popular media outlets across the United States are pivoting to … Read More
Search Engine Optimization (SEO) is a marketing discipline focused on growing a website’s visibility in search engine results. By learning more about SEO, it’s easier to improve a website’s search rankings and help drive traffic. Just as important as it is to understand digital trends, it’s important that media professionals understand SEO and how to … Read More
I’m not athletic, yet as a media professional I’m jumping, dodging, and sprinting to make sure I’m keeping up with the digital trends. Based on today’s market, I should be fit in no time. It’s imperative that media professionals are aware of digital trends and adjust to them. Here are just a few trends reshaping … Read More
