The winners of the Irish Research Council’s 2018 ‘Researcher of the Year’ awards have been revealed. This week, #TeamAlice was responsible for the promotion and organisation of the Irish Research Council’s second ‘Researcher of the Year’ awards, which took place at the Royal Irish Academy in Dublin. The Researcher of the Year awards honour the … Read More
Case Studies
Hip! Hip! Hooray! We’re 3 today!
It’s hard to believe that this time three years ago, Alice PR & Events was born. We’ve come a long way since then – eight staff, 15 interns, two offices, 100 clients, and 12 organisations we’ve helped with pro bono support. We’ve also had a lot of fun along the way! Starting out with Martina … Read More
Six Benefits of Working with a Boutique PR Agency
At Alice PR, we take pride in the fact that we are a small, dedicated team. Each member of the team brings specific skills and knowledge to every project – always with enthusiasm for the job. Working with a boutique PR agency like Alice PR has its benefits, including: Personal touch Working with a small, … Read More
Front Page News!
In the PR industry, there’s nothing more rewarding than seeing a campaign or event you’ve been working on make the front pages of the national newspaper. So you can imagine our excitement last Saturday morning when we woke to see that our work wasn’t on just one front page, but two! (Think very excited children … Read More
Springboard+ 2017: A Case Study
This year, for the second year in a row, we worked on the PR and marketing campaign for the Springboard+ programme. Our work mainly took place over the summer months, in the build-up to the commencement of Springboard+ courses in September and October. Here we outline the work we undertook throughout the campaign, broken down … Read More
UniBrowse: A Case Study
In August 2017 we began working with UniBrowse on a short campaign to help raise brand awareness and announce their expansion into the Australian market. UniBrowse is an online search engine that makes it easier for school students to find college courses. It launched in Ireland in December 2016. We issued two press releases; one … Read More
Ballymun Local Drugs and Alcohol Taskforce: A Case Study
In Spring 2016, we began working with the Ballymun Local Drugs and Alcohol Taskforce (BLDATF) on a social media project aimed at parents from the Ballymun community. The goal of the project was to help parents living in Ballymun connect with one another online and to raise awareness of activities and supports for them within … Read More
Look Back: SideStage 2015
Our Managing Director, Martina, was delighted to take part in the SideStage conference for future event professionals in November 2015. SideStage was organised by our good friends over in Cuckoo Events, and took place in Draíocht in Blanchardstown. It was free to attend, and featured contributions from industry professionals, including event management company-owners, lecturers, freelancers, … Read More
Springboard+ 2016: A Campaign Case Study
This Summer we worked alongside the Higher Education Authority (HEA) on the advertising and marketing campaign for the 2016 Springboard+ initiative. This campaign involved two phases. Phase one included advertising, marketing and event management for the Springboard+ information days, that took place in Dublin and Cork. Phase two included general advertising and marketing for the … Read More
Lots of Media Coverage for Launch of #StopRacism Campaign
We’ve been working with the Immigrant Council of Ireland in recent weeks to plan and implement the launch of #StopRacism, a campaign encouraging people to report racism when they witness it. We’re delighted with the impact of the campaign to date, in particular the high levels of media coverage received for the campaign launch. About the … Read More