IMPACT: Irish Microplastics Awareness Project
IMPACT means Irish Microplastic Awareness and Coastal Threats. Dublin Institute of Technology’s awareness project, seeks to educate and encourage youth to reduce plastic and microplastic waste in their communities. Through interactive programs and implementing changes, it hopes to change habits to encourage recycling and reducing plastic waste.
In 2018, Alice PR & Events sought to increase awareness of the project itself, and to help boost the project to a well-known status. This was achieved through media coverage, promotion of events such as Earth Day and stakeholder engagement.
Find out more about IMPACT see: http://www.dit.ie/physics/research/microplastics/