Let Ian Play Campaign
We worked on the #LetIanPlay campaign with Ian McKinley, who is a professional Irish rugby player. In 2010, he lost the sight in one eye following a freak accident during a domestic game. Having retired as a result, he was able to return to professional rugby in 2014 thanks to the development of protective goggles. He is currently based in Italy, playing for the Italian club Zebre.
World Rugby has been trialling the protective goggles worn by Ian and other players, with more than 20 global rugby unions participating in the trial. However, up until 2016, the IRFU had declined to join the trial, meaning Ian could not play rugby on his home soil.
In October 2015, we worked with Ian, his family and supporters to coordinate the highly successful campaign, aimed at highlighting this issue. #LetIanPlay secured high-profile media coverage and mass public support, including over 10,000 signatures on an online petition in just 24 hours. Ultimately, the campaign led to the IRFU reversing its decision and joining the World Rugby goggles trial.
More information about Ian and the campaign can be found on his Facebook page, www.facebook.com/ianmckinleyrugby.