Between launches, press releases, measuring social media metrics and constant updates to media lists, it can be difficult for PR professionals to keep up with this fast-paced, ever-changing industry.
In this week’s blog, we’ve compiled a list of the best PR blogs for you to read or podcasts for you to listen to on your way to the next event.
By far the most popular and most shared blog in our office is Spin Sucks. Spin Sucks aims to “Fight Against Destructive Spin” and to “provide expert information and advice on current issues and trends surrounding marketing, communication, social media, entrepreneurship, search engine optimization, and advertising”. And it pretty much nails it every time. Conveniently, they also have a podcast so you can listen as you go, go, go!
We love this site. PR Examples is a repository of all the best (and some of the worst) PR stunts in the world. It’s the kind of site that you can dip in and out of, and get lots of ideas and inspiration from. Last month we particularly enjoyed the piece about the campaign by France’s retail giant, Monoprix who released “the worst song in the world” to promote the launch of their shopping delivery service. Watch it here…
PRWeek is one of the essential titles for PR professionals. It provides timely, authoritative, insightful content covering news about the industry – which agencies are working on what exciting campaigns. Although it requires subscription, it is a good all-rounder when it comes to keeping up with what’s going on in the world of PR, marketing and trends.
The Drum is a “global media platform and the biggest marketing website in Europe”. Impressive! You’ll find up-to-the-minute industry news across five areas; brand, agency, creative, digital and media.
If you know of any other PR and marketing blogs that you think we should be reading, please let us know. We’d love to hear from you!