We’ve been working with the Immigrant Council of Ireland in recent weeks to plan and implement the launch of #StopRacism, a campaign encouraging people to report racism when they witness it.  We’re delighted with the impact of the campaign to date, in particular the high levels of media coverage received for the campaign launch.

About the Campaign

#StopRacism is a joint initiative of the Immigrant Council, the National Transport Authority (NTA) and nationwide public transport providers, and sees ads running across transport networks throughout Ireland this month.

The launch of the campaign took place yesterday in the GPO Witness History Visitor Centre on Dublin’s O’Connell Street.  It involved a press photocall with representatives of the Immigrant Council and the NTA, as well as drivers from the various transport networks.

Here are some of the photographs captured by the very talented Naoise Culhane Photography during the photocall:

Launch of Immigrant Council of Ireland #StopRacism campaignLaunch of Immigrant Council of Ireland #StopRacism CampaignLaunch of Immigrant Council of Ireland #StopRacism CampaignLaunch of Immigrant Council of Ireland #StopRacism Campaign

PR Strategy

In advance of the launch, we advised the Immigrant Council on developing news angles based on the statistics collated by the Council on incidents of racism in Ireland.

We made pitches to key target media and issued notification to news-desks and photo-desks.  To coincide with the launch, we issued a detailed press release, as well as an infographic, summarising key statistics about reports of racist incidents.

We’re delighted  with the results of the PR strategy, which saw the campaign featured on news broadcasts on national radio and TV stations throughout the day yesterday.  There have also been lots of online reports, local media interviews, and extensive coverage in today’s newspapers.

Samples of Media Coverage

Here are some samples of media coverage from the campaign launch:

And here’s the infographic with key stats pertaining to the campaign:

Transport Campaign Infographic

Further information about #StopRacism – and the work of the Immigrant Council in general – is available at www.immigrantcouncil.ie.