Alice Announces Niamh Breathnach as Deputy CEO

We are delighted to announce the appointment of long-term team-member Niamh Breathnach as Deputy CEO at Alice. Niamh began working with us as a Client Executive in 2016 during our first year in business. Since then, she has risen through the ranks, joining the Executive Leadership Team in 2018 and the Board of Directors in 2023.

Niamh’s high calibre of work was recognised by the PR industry in 2019, when she was selected as the winner of the Young Communications Professional of the Year at the PRII/PRCA Awards for Excellence in PR.

Announcing her appointment, our Founder and CEO Martina said: “Niamh’s contributions at Alice have aligned closely with our mission to deliver meaningful change that makes Ireland, and the world, a better place.

“She has been a key driver in the ongoing growth of the business, playing a vital role in both client retention and securing new contracts since she started with Alice almost 10 years ago. Together, we have worked on campaigns to promote climate action, reproductive rights, LGBTQ+ rights, health awareness, children’s rights, integration, and Ireland’s rich culture and heritage.

“As we continue our work, Niamh is well placed to guide both the team at Alice and our clients, drawing on her broad experience and expertise across media relations, integrated marketing campaigns, influencer and public sector engagement, and media training. Her new leadership role will help to further advance Alice’s vision of driving positive change across Ireland and further afield.”

Commenting on her promotion Niamh said: “I’m delighted to step into the new position of Deputy CEO, at an exciting time for our business as we celebrate our 10th anniversary this year. Having worked with Alice since the early days of the company, I have been part of the various stages of growth and the ups and downs that come with that. As we enter this new phase, I look forward to continuing to work with our clients and indeed with our own team to ensure we meet the ambitious targets we have set for the years ahead.”

New Client Director

At Alice, we also recently promoted long-time team-member Emma Walsh to Client Director. Emma joined the agency in 2019 and leads our work on digital campaigns.