Services
At Alice, we provide the full range of PR and communications services, all designed to deliver effective change. These include:
- Communications strategies;
- Media relations;
- Stakeholder engagement, consultation and public affairs;
- Crisis communications and issues management;
- The design and delivery of creative events;
- Marketing and advertising campaigns;
- Social media; and
- Training and coaching in communications skills, including media spokesperson skills.
With offices in Dublin and Belfast, we work with clients throughout the island of Ireland – and beyond.
What differentiates us from other PR agencies is not the services we offer; it’s the approach we take to our work. Our unique CHANGE methodology has been developed and honed over the past decade. It underpins all our work, ensuring our clients achieve the change they desire to make Ireland – and the world – a better place.
The Communications Method that Makes Change Possible
Our CHANGE methodology sets out the steps we take in working with clients, whether to provide high-level strategic advice or deliver a wide-ranging integrated campaign. It ensures the services we deliver are effectively designed, implemented and evaluated. The six steps it covers are:
Step 1: Context
As a starting point, we undertake comprehensive research into the societal, political, economic, and environmental factors impacting on your work. We review your existing communications strategies or policies, Strategic Plan and over-arching work priorities. We review external information sources of relevance (e.g. policy or legislative developments, CSO data, etc.). And we undertake a competitor analysis. Our research typically results in a Communications SWOT Analysis, summarising the challenges and opportunities you face. By analysing the context in which you work, we can develop effective communications strategies and tactics that truly resonate with your target audiences and drive meaningful results.