Our Training Services

To help our clients be active advocates for the change they are driving, we have developed a range of communications training and capacity-building services that have already helped thousands of participants across Ireland and further afield.

Our trainees include representatives from public-sector and government bodies, national representative organisations, grassroots community movements, trade unions, academic institutions, and private industry. We also regularly deliver one-to-one coaching and spokesperson training for CEOs, politicians, and social justice activists.

All our training programmes are carefully tailored to suit the specific needs of each client. The topics we cover include:

• Advocacy skills, campaigning and public affairs.
• Media spokesperson skills.
• Crisis communications and issues management.
• Communications strategy.
• PR basics.
• Event management.
• Digital marketing strategy and content planning.
• Social media skills.

Feedback from our Training Clients

“Alice has provided training on behalf of Carmichael on our scheduled and customised programmes since 2017, in Dublin and further afield. In our experience, Alice has an excellent track record in understanding the challenges facing our clients, as many of them have limited in-house resources, and the Alice team deliver their training in a way that not only leaves participants with a solid understanding of the topics covered, but with practical tools to implement their learnings. The team are dedicated, very pleasant to deal with and I would highly recommend them.”

– Andrew Madden, E-Learning and Training Manager, Carmichael

“My one-to-one media training with Alice PR was the best money I’ve ever spent. After doing the training, I feel confident that I have all the tools I need to start my journey of engaging with all the different Irish media channels... I was given loads of tips on things that I would never even have considered, which I’m sure, has saved me from many potential embarrassing moments. In addition to the media training, I left with a better understanding of how to negotiate the different social media outlets for the promotion of my brand. The recorded session is a must and really takes this training to another level. What makes this training something special, is that it is tailored to meet your individual needs.”

– Elzaan Marnane, Principal Clinical Psychologist at Core Clinical

“The team in Alice PR are easy to work with and I would definitely recommend them.”

– Lorna Cooney, Business Advisor, LEO Meath

“I now have a fresh brand, a social media strategy, a website I can maintain, and clear messaging and narrative for my marketing. I am seeing results from marketing campaigns and have had great feedback on my website. I have a fresh perspective on how to promote my work, which has been very helpful.”

– Eithne Kennedy, Kinesiologist & Yoga Teacher, EithneKennedy.ie